How To Generate 10 - 20 Commercial Roofing Appointments Per Month Without Breaking The Bank!
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If You Want To Start Generating 10 - 20 Commercial Roofing Appointments Within the Next 14 Days
Hi, My Name Is Toni Young
I Spent 8 Years as a Software Engineer
I Spent 13 Years as a Chief Marketing Officer & Marketing Agency Owner
I'm directly responsible for generating over 500,000 leads over my 13 year marketing career
I have generated over $100,000,000 in pipeline revenue in the Home Services Industry, Mental Health Industry, B2B SaaS, Roofing & E-commerce Industry.
I'm Going to Show You How to Generate Hundreds of Leads Per Month For Your Commercial & Residential Roofing Business with Predictability
  • This took me 13 years to learn, millions of dollars in testing and I am just going to save you a lot of time, effort and money by showing you everything you need to know.
  • What I will show you will work for any roofing business, in any niche, in any service area.
  • It is built on fundamentals. Not BS tricks, trends or hacks.
Disclaimer: Even If You Complete Just 10% Of This System, Your Results Will Explode
What I Will Show You In This Video
I am going to go through what I did for the following things:
  1. Multi-Channel Lead Generation
  1. Website Identification Pixel
  1. Landing Page Optimization
  1. Conversion Mechanisms
  1. Follow-Up Systems
  1. Key Performance Indicators(KPI's)
  1. Retargeting
  1. Putting It All Together
Does This Stuff Actually Work?
As proof the stuff that I am going to go over works, here are just some of the roofing businesses that my team and I work with, paying us thousands of dollars to help them get ahead of their competition.
Success Story: Dave
Dave: Delaware Valley Roofer
Dave is a dedicated roofer operating in Delaware Valley. His commitment to quality work has made him a respected professional in the area.
Impressive Results
3 silicone coatings, 2 spray foam coatings
1 EPDM full replacement, Leaky EPDM rubber roof
Result #4: Church Pastor Immediately Scheduled a Roof Inspection
Results #1: Property Owner with Problematic Roof
Result #3: Restaurant Seeking Roofing Visit from Roofing Company
Result #2: President of Construction Company
Results #5: Meta Ads System
Success Story: Matt
Matt: Oklahoma County Roofer
Matt is a skilled roofer serving Oklahoma County, known for his dedication to delivering high-quality work that has earned him a strong reputation in the community.
Impressive Results
16 Leads in 17 Days
Campaign led to 4 commercial roofing inspection request in 17 days from commercial property owners
Roofing Companies Suffer From 5 Main Problems
Problem #1:
No One Knows Who You Are
You Don't Know How To Reach Thousands Of People In Your Service Area Each Day
Problem #2:
You Don't Get Enough Leads
Problem #3:
Ineffective Positioning - Cheapest Roofer In Town
Your messaging positions you as the cheapest roofer in town, instead of positioning you as someone who offers a fair price and does really good work. And that's really all people care about, especially people with money who are ready to buy right now.
Problem #4:
No Follow-Up System In Place
Problem #5:
Heavy Reliance On Referrals, Shared Leads & Door Knocking
Most roofing businesses rely far too heavily on referrals, shared leads and door knocking.
The problem with referrals, shared leads & door knocking is that they are:
  • Unpredictable
  • Out of your control
  • Not scalable
These problems are not revenue-specific.
They plague all types of roofing businesses, big and small.
  • All 5 of these problems will exist to varying degrees in every roofing business, and there is always one that is the main bottleneck at any given time.
  • If you are not growing, it is because one or more of these things are true right now.
This Playbook Will Actually Solve All 5 of These Problems
  • It will show you the four ways to drive traffic to your roofing company. This will solve problem number one.
  • It will show you how to capture, nurture and qualify leads. This will solve problem number two.
  • By solving problem number one and two, you are solving problem number three by default.
  • It will show you how to create different offers for different levels of the market. This will solve problem number four.
Step #1
Roofing Traffic Generation
Launch a Multi-Channel Traffic Generation System To Generate Thousands of Roofing Leads Each Month
Problem #1: No One Knows Who You Are
  • One of the four main problems is that no one knows who you are.
  • Sending 1,000 emails per day will help solve this problem.
Channel #1:
Cold Email, LinkedIn, & Warm Calling
Goal:
10 - 20 Commercial Roofing Leads & Appointments per Month
Commercial Roofing Appointment System
Send 18,000 Emails Per Month
Send 1,000 LinkedIn Connection Request Per Month
Warm Call 100% of Positive Replies
What is Cold Outreach?
Cold Outreach is a form of outbound marketing.
The most popular cold outreach strategies in the roofing industry are cold calling and door knocking.
Very few roofing companies use cold email and LinkedIn messaging as a cold outreach strategy to land high-ticket commercial roofing contracts.
Why You Should Send Cold Emails & LinkedIn Direct Messages?
You can exclusively email and direct message thousands of commercial property owners, asset managers, insurance agents, commercial property managers, homeowners associations, construction managers, facility managers…each month etc – AUTOMATED!
You can do it legally – without spamming or annoying people.
You can do it for 1/10th of the cost of ads – so you can close high ticket commercial roofing projects without needing $10,000+.
And it actually works.
Let me show you…
Step #1 - List Building - Finding Your Target Audience
Commercial Roofing - Target Audience
Who should commercial roofing companies target using cold email?
List Building Tools
List Building Tools
Use Apify to Scrape Public Databases for Commercial Property Owners
List Building Tools
Step #2: Use Clay.com for Data Enrichment & Segmenting
Commercial Roofing - Data Enrichment
After we generate a list of our clients target audience, then we enrich that list and add thousands of more people to your target audience.
Commercial Property Owners
Commercial roofing companies should target commercial property owners using cold email.
Commercial Property Mangers
Commercial roofing companies should target commercial property managers using cold email.
Construction Managers
Commercial roofing companies should target construction managers using cold email.
Commercial Roofing Partnerships
Commercial roofing companies should create partnerships with insurance agents, homeowners associations, commercial & residential real estate agents, property management companies etc.
Use PandaMatch to Find LookALike Audiences Based Off Target Audiences & Customer Lists
Commercial Roofing Cold Email Tech Setup
Purchased 20 Secondary Domains Similar To Main Roofing Domain
What are Secondary Domains?
Secondary domains are additional domain names that a business or individual gets to complement their main domain. The secondary domain names are often similar to the primary domain. 
These domains are used for various purposes, including cold email marketing, brand protection, or redirecting traffic to the main website. 
Why Do We Need Secondary Emails?
Sending bulk emails from the main domain may lead to high spam rates, eventually getting blacklisted. Cold email marketers create multiple secondary domains to divide the email-sending load, enhance deliverability, and protect the main domain’s reputation.
Set up 301 Redirects
 This step ensures your cold email traffic is redirected to your main domain.
This permanent redirect informs search engines about the change, preserving SEO rankings.
I do this to 301 redirects to improve email landing page URLs for tracking, targeting, and analytics optimization.
Set Up ESP's (Email Service Provider)
Setup Email Authentication Protocols
MX (Mail Exchange) Records
Purpose: Specifies the mail servers that are responsible for receiving emails on behalf of the domain.
Format: Points to a mail server hostname and includes a priority value to determine the order of preference if multiple mail servers are listed.
SPF (Sender Policy Framework)
Purpose: Helps prevent email spoofing by specifying which mail servers are authorized to send emails on behalf of the domain.
Format: Contains a list of authorized IP addresses or hostnames.
DKIM (DomainKeys Identified Mail)
Purpose: Provides a method for validating the authenticity of email messages by associating a domain name with an email message, allowing the recipient to check that it was really sent by the domain owner.
Format: Involves the publication of public keys in DNS.
DMARC (Very Important)
Contains policy settings and reporting addresses.
This record will be the exact same for every domain:
Type: TXT
Name: _dmarc
Target: v=DMARC1;p=none;sp=none;pct=100
Setup 2 Email Addresses For Each Domain
40 Email Addresses
We create 20 email addresses using Google Workspace and another 20 email addresses using Microsoft Outlook
This helps us diversify our cold email infrastructure
Email Forwarding
Step #4: Setup Email Sender: SmartLead.ai
Smartlead Settings
Send all emails in plain text to increase deliverability
Disable Tracking
Setup Custom Domain Tracking just in case
Verify CNAME tracking
Use Smartleads API to Connect to Clay.com
Warm Up Domains for 3 Weeks
What is Email Warm-Up?
Email warmup is the strategic process of gradually establishing a positive sender reputation for a new email account.
It ensures that your IP or emails are not perceived as spam by the internet service providers (ISPs) when you send bulk emails.
Why We Warm Up Our Clients Inboxes?
Builds Sender Reputation: Warm-up establishes a positive sender reputation, crucial for email deliverabilityš
Improves Email Deliverability: Email warm-up enhances the legitimacy of your email account, reducing the risk of emails being marked as spam.
Commercial Roofing Cold Email - Offer (Messaging)
Commercial property owners, property managers, insurance agents….all want to save money by repairing a roof versus replacing an entire roof.
Commercial Roofing Cold Email - AI and Automations
  • Positive Replies
  • Enroll into Subsequences to get them to book a call
  • Call / Email
  • Replies That Ghost (Happens)
  • 3-12 months Email Nurture Sequence
  • No Replies:
  • Segment and re-run offer again. (approx 2 months)
  • Remove "Unsubscribe" or "Stop" Emails
  • Not worth it.
Step #5: SetUp Automated Cold Outbound System
Make.com: Automated Cold Outbound System
How Does This Consistently Get Our Client Commercial Roofing Leads Per Month?
Low Outcome Estimate:
  • Daily Emails: 600
  • Monthly Emails: 18,000
  • Response Rate: 1% (18,000 × 0.01 = 180 replies)
  • Positive Response Rate: 5-10%
  1. 180 × 0.05 = 9 leads
  1. 180 × 0.10 = 18 leads
  • = 9-18 qualified leads per month
High Outcome Estimate:
  • Daily Emails: 600
  • Monthly Emails: 18,000
  • Response Rate: 2%
  • 18,000 × 0.02 = 360 Responses
  • Positive Response Rate: 5-10%
  • 360 × 0.05 = 18 leads
  • 360 × 0.10 = 36 leads
  • = 36 qualified leads per month
Book A Call
If You Want To Start Generating 10 - 20 Commercial Roofing Appointments Within the Next 14 Days
Channel #1A:
LinkedIn + Cold Email
Commercial Roofing Leads & Appointments
Goal:
10 - 20 Commercial Roofing Leads & Appointments Per Month
Why LinkedIn for Commercial Roofing?
Commercial Roofing
LinkedIn Lead Generation Overview
Use Dripify and Expandi For LinkedIn Automation
Commercial Roofing
LinkedIn Profile Optimization
Commercial Roofing
LinkedIn - Connection Requests
Connect with commercial property owners, property managers, real estate agents, insurance agents, facility managers etc.
Commercial Roofing
Write LinkedIn Posts
Adding content to LinkedIn will boots your credibility and authority in the marketplace.
Commercial Roofing
Scale A Sales Process
Commercial Roofing
LinkedIn - Direct Messages
Social selling through LinkedIn direct messages will yield incredible results, whenever done right.
Combine LinkedIn + Cold Email :
Combine LinkedIn + Cold Email :
Channel #1B:
Warm Calling + Cold Email + LinkedIn
Warm Calling Approach:
When to Warm Call:
  • After LinkedIn connection acceptance
  • Following email opens/clicks
  • Post content engagement
  • After viewing your profile
Call Script Structure:
  • Reference shared connection/interaction
  • Mention specific property details
  • Focus on value proposition
  • Ask about current roofing challenges
Key Performance Metrics:
LinkedIn:
  • Connection acceptance rate (target: >30%)
  • Message response rate (target: >15%)
  • Content engagement rate
  • Profile view to connection ratio
Cold Email:
  • Open rate (target: >25%)
  • Response rate (target: >5%)
  • Meeting booking rate
  • Unsubscribe rate
Warm Calls:
  • Connection rate (target: >20%)
  • Conversion to meeting (target: >10%)
  • Call duration
  • Follow-up success rate
Results: Commercial Roofing Appointments
Warm Calling + Cold Email + LinkedIn
Results #1: Property Owner with Problematic Roof
Result #2: President of Construction Company
Result #3: Restaurant Seeking Roofing Visit from Roofing Company
Result #4: Church Pastor Immediately Scheduled a Roof Inspection
Book A Call
If You Want To Start Generating 10 - 20 Commercial Roofing Appointments Within the Next 14 Days
Channel #2:
Advanced Facebook Ads
Qualified Commercial & Residential Roofing Traffic
Results #1: $87.98 Cost Per Commercial Roofing Lead
Results #2: $55.90 Cost Per Roofing Lead
Results #3: $48.32 Cost Per Roofing Lead
Goal #1:
12 - 25 Commercial Roofing Leads & Appointments Per Month
Goal #2:
50 - 100 Residential Roofing Leads & Appointments Per Month
Problem #1: No One Knows Who You Are
  • One of the four main problems is that no one knows who you are.
  • Using Facebook Ads to get in front of thousands of people each day will help solve this problem.
Data Collection Framework
Creatives Data Collection
Creative Strategy
Personal angle
Use selfies of the roofer and his family
Use images or video of the roofing crew working together.
Use selfies of the roofer and his crew standing on a commercial roof.
Images should mimic organic posts.
Use images or video of actual work being performed.
Image sizes should focus on 1:1 and 9:16.
Both images & video should include real people.
No stock photos
Headline Data Collection
Headlines We Tested For Our Client
Primary Text Data Collection
Primary Text We Tested For Our Client
Ad Copy Best Practices
Personal copy works best.
Use the words…I, we and us.
People buy from People…not companies.
Personalize your ad copy by calling out your target audience.
Call To Action Data Collection
Call To Actions
Audience Data Collection
Audience Testing Example
Commercial Roofing
Employer Targeting for Facebook
Target people with the following employer.
Commercial Roofing
Job Title Targeting for Facebook
Target people with the following Job Titles.
Commercial Roofing
Location Targeting for Facebook
Location targeting must cover a wide range of square miles.
Target your entire state.
If you service a small state, target multiple surrounding states.
Placement Strategy
Focus on these 6 placements
Facebook Feed
Instagram Feed
Facebook Stories
Instagram Stories
If you're using a video creative, include Facebook Reels and Instagram Reels
Launch Super Ad
Optimization Strategy
KPI's(Key Performance Indicators)
Meta Ads Budget
$100 per day ad budget for B2B lead generation
Adjust for Market Competitiveness:
  • Competitive areas may require a higher budget due to increased ad costs.
Allocate for Testing:
  • Reserve 20-30% of your budget for testing new audiences, creatives, and placements.
Scaling Methods for Ad Campaigns
2 by 2 Method (Aggressive Scaling)
  • Creates 3 duplicates of winning ad set
  • Original budget + duplicate at same budget + 2 duplicates at 2x budget
  • Example: $100 → $600 total daily budget overnight
  • Best for: Large budgets ready for aggressive growth
Rule of 20 (Conservative Scaling)
  • Increases budget by 20% increments
  • Every 24-72 hours based on performance
  • Example: $100 → $120 → $144 → $173
  • Best for: Smaller service areas, steady growth
Horizontal Scaling (Expansion Scaling)
  • Expands reach without increasing original budget
  • Methods include:
  • New geographic areas
  • Different audience segments
  • New ad placements
  • Different creative formats
  • Best for: Breaking through plateaus, diversifying reach
Book A Call
If You Want To Start Generating 10 - 20 Commercial Roofing Appointments Within the Next 14 Days
Channel #3:
Google Domination
Qualified Commercial & Residential Roofing Traffic
Problem #1: No One Knows Who You Are
  • One of the four main problems is that no one knows who you are.
  • Using Facebook Ads to get in front of thousands of people each day will help solve this problem.
Biggest Mistake Roofing Businesses Make with Google
They only focus on a few keywords.
They only focus on 1 placement
Dominate all 4 spots on Google for your Money Ball Keywords
Google SEO
Google Adwords
Google Maps
Google LSA
Channel #3A:
Google SEO
Qualified Commercial & Residential Roofing Traffic
Let's Start With Google SEO
Exclusive Leads
Leads are PHENOMINEL
A lot of people spend way to much money on their website and their SEO
Why does Google SEO Work So Well for Roofing Companies?
Website Architecture & Optimization
For incredible SEO results, your website architecture must follow Google's recommendations
Google SEO - Dedicated Page for Each Service
Google SEO - Keywords in Anchor Text of Inbound Links to the Domain
Google SEO - Volume of Quality Content Across the Entire Website
Google SEO - Volume of Quality Content on Service Pages
Headers
Sub-Headers
750 words
Surf SEO
Google SEO - Topical Keyword Relevance Across the Entire Website
Service pages and Blog Posts
Use Search Atlas
Channel #3B:
Google Maps
Qualified Commercial & Residential Roofing Traffic
Google Maps - Proximity Optimization
Channel #3C:
Google Ads
Qualified Commercial & Residential Roofing Traffic
Google Adwords(Per Per Click)
Campaign Settings - Conversion Goals
Form Submission
Phone calls from landing pages
Call extensions
Campaign Settings - Customer Acquisition
Leave Unchecked
Campaign Setting - Location
Presence: People in or regularly in your included locations
Results:
Residential & Commercial Roofing Leads from Google
Budget
Ideal budget for roofing companies
Bidding
Which Bidding Strategy to Start With?
Maximize Clicks - Get as many clicks as possible within your budget. Takes a few days(3-7 days) to ramp up
Set a maximim cost per click bid limit
$28.00
Go into Keyword Planner and take the average of your top keywords to be on the top of Google
Roofing company
Roofing repair
Roof replacement
If you want leads immediately, use manual CPC bidgs
Do Not Allow Google to Automatically Create Your Assets
If You Are New to Google Adwords Turn Broad Match Keywords Off
Ad Rotation
Optimize: Prefer best performing ads
Do Not use Dynamic Search Ads If You Are New To Google Ads
Adding + Excluding Locations
Audiences, keywords and content → Locations
Example: Choose Philadelphia
Radius targeting - you will get leads/calls outside of your location
Mitigate this by location exclusions
Set Up Conversion Manual
Keyword Intent
Good Keywords versus Bad Keywords
Branded Keyword Campaigns
Add Assets
Increase Your Real Estate on Google
Add images - only upload authentic images. No stock photos. Stock photos will ruin your click through rates!
Add sitelinks
Add callouts
Add structured snippets
Add call extension - whichever phone number you put here must be on your landing page. You can drop this phone number in the footer of your landing page.
Add lead form
Add Schedule
Channel #3D:
Google LSA(Local Services Ads - Google Guaranteed)
Qualified Commercial & Residential Roofing Traffic
Google Guarantee - Local Service Ads
Why: Can be inexpensive and the leads are very high-intent
May not provide the volume of leads you need. Competition definitely matters
Newer companies may not do well because they don't have a ton of Google reviews
What is Google Local Service Ads/Google Guaranteed?
Why You Should Capitalize on Google Local Service Ads?
Pay Per Call
LSA only charges for calls over 30 seconds.
How To Get Approval?
What is the Biggest Misconception About Google LSA Ads?
Our team will listen and score calls, request reviews, respond to reviews. Not scoring calls or getting reviews will slow down your call volume.
Biggest misconception with LSA is that people (for some reason) believe it’s set and forget. It’s 1000% not
Book A Call
If You Want To Start Generating 10 - 20 Commercial Roofing Appointments Within the Next 14 Days
Step #2:
Retargeting
Step #2A:
Facebook Retargeting
What is Facebook Retargeting?
Facebook retargeting is a strategy that allows roofing businesses to show targeted ads to people who have previously interacted with their website, Instagram, or Facebook page.
Here is How It Works:
  1. Create your Facebook pixel and add it to your website
  1. When users visit the site/app, the pixel tracks their behavior and interests
  1. The business can then show specific ads to these users when they're on Facebook or Instagram

Customer List
Website Retargeting (3 Days, 30 Days & 180 Days)
Facebook Page(Anyone that has engaged with your Facebook page)
Any post or any add and link to your account center
365 days
Instagram(Anyone that has engaged with your Instagram account)
365 days
Instagram Followers
Facebook Followers & Likes
Set Up a Testimonial Retargeting Ad for Facebook
Facebook Audience Retargeting
Website Visitors
  • 1 days
  • 3 days
  • 7 days
  • 180 days
Video Views
  • Thru-Plays
Facebook & Instagram
  • 30 days
  • 180 days
Segment Your Audiences by Using Exclusions
Facebook Strategy
Campaign Structure
Campaign Objectives
KPI's & Budget
Step #2B:
Google Retargeting
What is Google Retargeting
Step #3:
Website Identification Pixel
Problem #2: You Don't Have Enough Leads
  • One of the four main problems is that you don't have enough leads.
  • Increasing your website and landing page conversions will help solve this problem.
Get 5-10x More Contacts From Your Website Visitors
How Does It Work?
Visitor Lands on Your Website:
  • The pixel activates as soon as a visitor accesses your website.
  • It collects details such as pages visited, time spent, location, and engagement patterns.
Data Matching:
  • The pixel integrates with services like Clearbit, Leadfeeder, or visitor tracking tools that use data from public directories or other databases to match IP addresses with companies or individuals.
Identification:
  • For residential roofing leads: The pixel provides contact details (name, email, phone) if publicly available.
  • For commercial roofing leads: It identifies the company, decision-maker roles, and even email addresses.
Actionable Insights:
  • The collected data populates your CRM or lead generation platform, allowing you to follow up with these leads proactively.
Benefits of a Website Identification Pixel
Recover Lost Leads:
  • Identify visitors who left your site without filling out a form, giving you a second chance to engage them.
Target the Right Audience:
  • Focus your efforts on warm leads—people who have already expressed interest by visiting your site.
Increase ROI on Traffic:
  • Maximize the value of your paid ads and SEO efforts by capturing leads that might otherwise go unnoticed.
Personalized Follow-Ups:
  • Use behavioral data (e.g., pages visited) to tailor your outreach. For example, if a visitor views your "Roof Replacement" page, follow up with a targeted email about your replacement services.
Enhanced Retargeting:
  • Sync pixel data with platforms like Facebook and Google Ads to create custom audiences for retargeting campaigns.
Practical Use Cases for Roofing Companies
Commercial Roofing Lead Identification:
  • If a facility manager visits your "Flat Roof Services" page, you can reach out with a tailored email:
    "We noticed you're exploring flat roof solutions. Let’s schedule a consultation to discuss your project needs!"
Residential Retargeting Campaigns:
  • If a homeowner checks out your "Storm Damage Repairs" page but doesn’t fill out the contact form, you can reach out with a tailored email.
Cross-Selling Opportunities:
  • Identify past customers returning to your website, indicating interest in additional services like gutter replacement or roof coatings.
Geo-Targeted Campaigns:
  • Use visitor location data to launch geo-specific marketing campaigns, focusing on areas prone to roofing issues.
Best Practices for Using Website Identification Pixels
Transparency:
  • Update your privacy policy to inform visitors that their data may be tracked and used for marketing purposes.
Compliance:
  • Ensure compliance with GDPR, CCPA, and other data privacy regulations by anonymizing data when necessary.
Segment Your Audience:
  • Divide visitors into categories (e.g., residential vs. commercial, new vs. returning) to create highly targeted campaigns.
Act Quickly:
  • Follow up with identified visitors within 24-48 hours while their interest is still fresh.
Combine with Intent Data:
  • Pair pixel tracking with intent data to understand not just who visited but also why they are in-market for roofing services.
Commercial Roofing Enrichments
Benefits of Enriching a Property Owner's, Property Manager's, Insurance Agents etc., Email Addresses
Wider Reach: Identify other decision-makers like executives or facility managers to increase engagement opportunities.
Higher Conversions: Target multiple stakeholders to reduce reliance on a single contact.
Faster Approvals: Engaging multiple decision-makers accelerates internal buy-in and decision-making.
Personalized Outreach: Tailor messaging to specific roles, addressing their unique pain points.
Influencer Insights: Uncover internal advocates who can champion your services.
Backup Contacts: Mitigate risks if the primary contact is unresponsive or leaves the company.
New Opportunities: Discover additional properties or projects managed by the company.
Upselling Potential: Leverage enriched data for cross-departmental marketing or long-term growth.
Book A Call
If You Want To Start Generating 10 - 20 Commercial Roofing Appointments Within the Next 14 Days
Step #4:
Landing Page Optimization
Qualified Commercial & Residential Roofing Leads
Problem #2: You Don't Have Enough Leads
  • One of the four main problems is that you don't have enough leads.
  • Increasing your website and landing page conversions will help solve this problem.
Roofing Landing Pages Should Convert 25% of Your Website Visitors
Remove Navigation Bar
Main Header Section (Top Bar)
  • Logo: Top-left corner.
  • Navigation Menu: None
  • Call-to-Action (CTA) Button: Call Now(Available 24/7)
Hero Section (Above the Fold)
  • Background Image/Video: A professional image of a roofing crew or a drone view of a roof.
  • Headline: Large text like "Protect Your Home with Premium Roofing Solutions."
  • Subheadline: "Serving [City/Region], Trusted by Thousands for Over 10 Years."
  • CTA Button: Prominent, centered, labeled "Request Your Free Inspection."
  • Contact Number: Below the button, clearly displayed for immediate action.
Background Image - Human Visual Cues
  • One or more of your staff pictured in the middle of a task, with branded gear visible. Ideally, it would be a candid shot where they’re not smiling at the camera.
  • An image of a group of your staff and/or the owner. Bonus points if pictured in front of branded vans or your office with a company sign visible.
  • An after shot of some completed work. For example, a bright, sparkling kitchen for a house cleaning company.
  • These image types work well because people buy from people. Branded vehicles, employees with branded clothing etc. creates instant trust and differentiates you.
Social Proof
Add Social Proof to the Hero Section
Credibility & Authority
Add Licenses, Certifications, Insurance Coverage, & 3rd Party Affiliations
Main Headline
Get a Quick and Easy Roof Repair or Installation for a Fair Price
Sub-Headline
Completed in 2 days or your money back
Optimize for Mobile 1st
Super Fast Landing Page Load Time
Step #5:
Conversion Mechanisms
Qualified Commercial & Residential Roofing Leads
Commercial & Residential Inspections Booked
Bridge Calls
Whenever a commercial property owner submits their name, phone number and email address, we initiate a bridge call between our client and the property owner.
That means, as soon as a lead comes in, our commercial roofing client receives a phone call letting them know that a property owner is interested in their services. Once they answer the phone and press any key, the dialer calls the lead and they are both connected.
Allow Your Leads to Book Inspections/Consultations Within Your Conversion Funnel
Implement a seamless inspection request system into your conversion funnel.
Guide prospects through the booking process with ease.
Ensure the page loads quickly, is mobile-friendly, and provides calendar integration so users can pick a time slot instantly.
Add urgency with statements like, "Limited slots available this week!"
Allow Same-Day Inspection/Consultation Requests
Add Unlimited Calendar Availability
Open your calendar up.
Allow your leads to book an inspection on any day and time that they want.
If your staff is unavailable, call your prospects and book them at a more convenient time.
Show Up to Inspection Appointments Even if Your Prospect Doesn't Confirm
Build trust by creating a "confirm by default" policy where inspectors arrive on time, whether the customer reconfirms or not.
Send reminder notifications with appointment details via SMS and email to increase the likelihood of attendance.
Use this as a competitive edge to show prospects you value their time.
48 Hour Quotes/Estimates
One-Step Close for Residential Leads
Assume the close
Train your team to present a complete solution during the inspection.
Use a consultative selling approach to address concerns and outline costs transparently.
Equip them with tablets or mobile apps to show live estimates, roofing materials, and financing options on-site. Streamline the process so the homeowner can sign agreements on the spot.
Step #6:
Follow-Up Systems
Lead Nurturing
Automated Follow-Ups → Turn Commercial & Residential Leads into Appointments
Problem #5: No Follow-Up System In Place
  • One of the four main problems is that you don't have enough leads.
  • Increasing your website and landing page conversions will help solve this problem.
Problem #2: You Don't Have Enough Leads
  • One of the four main problems is that you don't have enough leads.
  • Increasing your website and landing page conversions will help solve this problem.
Use a Multi-Channel Nurturing Strategy
Why it Matters: Prospects engage through multiple touchpoints
The Money Hour
60-Minute Nurture Flow
  • In the first 60 minutes after your leads submit their contact information, you should launch 4 touch points immediately…and sometimes even more.
  • You will never have their attention like this ever again like you will in the first 20-60 minutes after they sign up. It is 100x worse for them to not know what you do/not remember you than it is for them to be annoyed and unsubscribe
  • At a minimum, you should send them:
  • 4 SMS messages
  • 3 Emails
  • 1 Voicemail Drop
  • 1 Warm Phone Call
Educate and Build Trust
Why it Matters: Commercial Property Owners & Managers want to work with experts they trust.
How to Implement:
  • Highlight certifications, warranties, and insurance coverage to ease concerns.
  • Use case studies and testimonials from satisfied customers to demonstrate credibility.
  • Share educational content about roofing materials, maintenance tips, and warning signs of roof damage.
Measure, Optimize, and Scale
Why it Matters: Continuous improvement ensures your lead nurturing strategy remains effective.
How to Implement:
  • Track open rates, response rates, and conversion rates for emails and SMS campaigns.
  • Identify drop-off points in the funnel and adjust communication to re-engage leads.
  • A/B test subject lines, messages, and offers to see what resonates most with your audience.
Automated Missed-Call Text Back
6-Month Follow Up System
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Appointment Nurturing
Automated Follow Ups → Confirm & nurture appointments into high show-up rates
Problem #3: No Follow Up System in Place
  • One of the four main problems is that you don't have an automated follow up system in place to nurture and cultivate your leads.
  • Increasing your website and landing page conversions will help solve this problem.
Confirmation & Excitement (Immediately After Booking)
Goal: Confirm the appointment and set expectations while building excitement.
Actions:
Email: Send a confirmation email with appointment details (date, time, location, and what to expect).
Subject: “Your Roofing Appointment is Confirmed for [Date/Time]”
Body: Include benefits of the inspection (e.g., “We’ll assess your roof’s condition and provide an on-the-spot estimate.”)
SMS: Send a short confirmation text:
“Hi [Name], your roofing inspection with [Your Company] is confirmed for [Date/Time]. We can’t wait to help! Reply if you have questions.”
Voicemail Drop : Leave a friendly voicemail thanking them for scheduling and confirming the details.
Appointment Reminder (1-2 Days Before)
Goal: Minimize no-shows and keep the appointment top of mind.
Actions:
Email: Reminder email with a checklist:
Subject: “We’re Looking Forward to Your Appointment on [Date]!”
Body: Include preparation tips (e.g., “Please ensure we have access to your roof or attic areas.”)
SMS: Short and polite reminder text:
“Hi [Name], just a reminder that your roofing inspection is scheduled for [Date/Time]. We’ll see you soon!”
Call : A warm phone call to reconfirm and answer any questions.
Pre-Appointment Value (Day of Appointment)
Goal: Build trust and excitement just before the appointment.
Actions:
SMS (Morning):
“Hi [Name], we’re excited to meet you today at [Time]. Our inspector will review your roof’s condition and discuss next steps. See you soon!”
Email:
Subject: “What to Expect During Your Roofing Inspection Today”
Body: Outline the process and reiterate your value proposition (e.g., “We’ll provide an on-site estimate, discuss material options, and answer your questions.”).
Quote Nurturing
Automated Follow-Ups → Nurture appointments after inspections are completed
Post-Appointment Follow-Up (Same Day or Next Day)
Goal: Maintain momentum, provide any promised information, and move toward closing.
Actions:
Email: Recap key points from the inspection:
Subject: “Next Steps After Your Roofing Inspection”
Body: Summarize findings, remind them of the estimate, and provide a CTA (e.g., “Click here to schedule your installation.”).
SMS: Short follow-up text:
“Hi [Name], thank you for meeting with us today! Let us know if you have any questions about your estimate.”
Voicemail Drop: For leads who haven’t responded:
“Hi [Name], it’s [Your Name] from [Your Company]. Just wanted to follow up on your inspection and discuss any questions you might have. Call us at [Phone Number]!”
Continued Nurturing (If No Immediate Action)
Goal: Keep leads engaged and revisit the decision without being pushy.
Actions:
  • 3-7 Days After Appointment:
  • Send an email highlighting benefits of acting now (e.g., “Why Fixing Your Roof Before Winter is Critical”).
  • Follow up with a warm call to address objections or concerns.
  • 2 Weeks After Appointment:
  • Share testimonials or case studies via email.
  • Send a voicemail drop reminding them of the urgency of roof repairs.
  • 30 Days After Appointment:
  • Email with a limited-time offer (e.g., “Schedule Your Roof Installation This Month and Save [Discount/Bonus]”).
Step #8:
Key Performance Indicators(KPI's)
Traffic → Leads
Marketing
  • Traffic sources and quality
  • Landing page performance
  • Form completion rates
  • Lead quality scores
Initial Lead Qualification Criteria:
  • Property type (residential vs commercial)
  • Project type (repair, replacement, new construction)
  • Timeline/urgency
  • Budget range
  • Property ownership status
  • Location within service area
Leads → Market Qualified Leads
  • Budget alignment with typical project costs
  • Project timeline matches company capacity
  • Property type fits company expertise
  • Location within service area
  • Decision maker accessibility
Lead Scoring System: Implement a point system based on:
  • Project value (higher points for larger projects)
  • Timeline (higher points for immediate needs)
  • Budget readiness (higher points for pre-approved financing)
  • Property type match (points based on company focus)
Market Qualified Leads → Sales Qualified Leads
Key SQL Qualification Criteria:
  • Budget verification (actual quotes/financing approved)
  • Timeline confirmation (specific start date)
  • Decision maker identified and engaged
  • Project scope clearly defined
  • Site inspection completed
  • Competitive situation understood
Critical Metrics to Track:
  • MQL to SQL conversion rate
  • Pipeline velocity (SQLs produced per day)
  • Average deal size
  • Conversion timeline
  • Qualification/disqualification reasons
SQL Qualification Process:
a) Initial Assessment:
  • Review MQL score
  • Verify property details
  • Check project feasibility
b) Sales Engagement:
  • Schedule site inspection
  • Present initial quote range
  • Confirm decision process
c) Final Qualification:
  • Budget alignment confirmed
  • Timeline committed
  • Decision maker engaged
  • Competition identified
Disqualification Triggers:
  • Budget expectations misaligned
  • Timeline too uncertain
  • No clear decision maker
  • Scope constantly changing
  • Location/logistics issues
Sales Qualified Leads → Closed-Won Deals
Key Conversion Stages:
  • Site Inspection & Assessment
  • Proposal Generation
  • Negotiation
  • Contract Review
  • Final Close
Critical Success Metrics:
  • Win rate by lead source
  • Average sales cycle length
  • Proposal-to-close ratio
  • Average deal size
  • Revenue by project type
Winning Strategy Elements:
a) Pre-Proposal:
  • Thorough site inspection
  • Clear scope documentation
  • Competitive analysis
  • Decision maker confirmation
b) Proposal Stage:
  • Customized solutions
  • Clear value proposition
  • Financing options
  • Timeline commitments
c) Negotiation Phase:
  • Value-based discussions
  • Scope modifications if needed
  • Clear pricing structure
  • Implementation timeline
Common Deal Killers:
  • Delayed response times
  • Unclear proposals
  • Poor scope definition
  • Pricing misalignment
  • Competitor undercutting
Pipeline Velocity
What is it?
Assess your overall pipeline health and compare the revenue benefits of different pipeline sources bring to your business by taking into account the speed at which deals close, the number of deals, and the value of deals within a given period of time. 
When to use:
You should be tracking your pipeline velocity as an indicator of the health of your overall marketing strategy. It’s good as an overall directional indicator, but it’s even better when you look at your pipeline velocity by pipeline source. 
Auditing your pipeline velocity is a great idea if your pipeline is stagnating, the sales team is falling short of goals, or you need help deciding where to dedicate resources. 
  • The number of qualified opportunities;
  • The win rate within those qualified opportunities;
  • The average contract value of won opportunities;
  • The average sales cycle length.
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Attribution
A data-driven understanding of which marketing channel works—and which one doesn’t!
What is Attribution in Marketing?
Attribution in Marketing helps you determine:

“What’s my marketing dollars doing?”
“Why didn’t we see a decent number of conversions with all the ad spend we blew through?”
"How do we attribute marketing campaigns and our efforts to my bottom line?”
“How do I know these leads are any good?”
Why Attribution in Marketing?
Where Does Your Roofing Sales Come From?
Google SEO
Google Maps
Google Adwords
Google Local Service Ads
Facebook
Cold Outreach
Which Marketing Channel to Scale & When to Scale?
Step #9:
Claim Your Territory - Putting It All Together
Now There are Two Paths Forward:
Path 1:
You can take these strategies and implement them into your roofing business yourself.
Path #2: The Path to Profitable Growth
You can work with us and unlock the power of our data-driven commercial roofing system that delivers a steady stream of high-value commercial opportunities, allowing you to scale your business and achieve the success you deserve.
If You Are Interested, Click the Book A Call Button Below!
Exclusive Territory Rights: The Ultimate Competitive Advantage
One Roofing Company Per Service Area. Period.
  • Zero competition with other clients in your territory
  • Complete market dominance in your area
  • Protected, exclusive lead flow
  • Guaranteed territory rights
  • First to claim = first to win
What You Get As Our Exclusive Partner
The Complete Done-For-You Commercial Roofing Lead System
  • Minimum 10-20 qualified commercial roofing appointments monthly
  • Average deal size: $20,000 - $750,000+
  • Property sizes: 10,000 - 100,000 square feet
  • Focus on high-value projects: TPO, EPDM, Metal Roofs & Coatings
Your Custom Multi-Channel Lead Generation Machine
  • Professional Cold Email Campaign (18,000 targeted emails monthly)
  • LinkedIn Outreach System (1,000 qualified connections monthly)
  • Meta Ads Management ($100/day budget, optimized for ROI)
  • Retargeting Campaigns (Website, Social, Custom Audiences)
Everything Handled For You
  • List Building & Data Enrichment
  • Email Domain Setup & Warming
  • Landing Page Design & Optimization
  • Ad Creative Development & Testing
  • Campaign Performance Tracking
Built-In Follow-Up Systems
  • 60-Minute Rapid Response System
  • 6-Month Lead Nurturing Sequence
  • Automated Appointment Reminders
  • Quote Follow-Up System
  • Bridge Call Technology
Why Partner With Us?
You're Getting A Proven System
  • Generated over 500,000 leads across industries
  • Built and tested over 13 years
  • $100,000,000+ in pipeline revenue generated
  • Proven results with roofing companies nationwide
This Is For You If:
  • You're ready to scale your commercial roofing division
  • You want predictable, qualified leads & appointments every month
  • You have capacity to handle new commercial roofing projects monthly
  • You're focused on commercial properties 20,000+ square feet
  • You have a defined sales process for commercial projects
Lock In Your Territory Before Your Competition Does
Claim Your Exclusive Rights Now
Book your strategy session to get:
  • Custom market analysis ($997 value)
  • Lead generation strategy ($1,997 value)
  • Campaign implementation plan ($997 value)
  • ROI projection for your market
  • All at no cost to you
Don't Wait - Several Prime Territories Already Claimed
Click below to secure your territory and start dominating your market with predictable commercial roofing leads.
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